Our Story
THE STORY OF BOLD BEGINNINGS
Alter Ego Drinks is itself a perfect alchemy…or perfect storm, depending on your perspective. In essence, it’s three people coming together, with different backgrounds wanting to create something special top tale to the world.
From there, we brought in 4 other really special people, all driven, competitive and fun to help round out the group. The combination of all these things has been the chemistry for a partnership in forward thinking, exciting collaborations and risk taking.
VISONARIES
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FOUNDERS
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BAILEY SMITH
Bailey Smith is currently playing AFL football for the Western Bulldogs.
He was rated 19th in the most marketable Australian sporting personality by Code Sports earlier this year and the 1st AFL footballer on the list (…ahead of Buddy Franklin).
He has been the key driver of this project. His passion and attention to detail on every aspect of the brand has been inspiring.
From liquid development to packaging concepts and final art… his imprimatur is all over every aspect of the brand.
ROBBIE D’ORAZIO
Robbie D’Orazio is currently a partner in Connor Sports Management.
Connor Sports Management is one of the largest sports management agencies in Australia.
Robbie personally manages some of the highest profile players in the game and is well connected across the AFL and broader business community.
He has been the ‘connector’ in getting this project to market and has an endless enthusiasm and work ethic to bring this project to life.
VINCENT RUIU
Vincent has spent most of his life in the alcohol industry.
Thirteen years at Carlton & United Breweries & three years at Campari International in Monaco has given him a wealth of brand marketing experience across multiple categories and disciplines within the industry.
The opportunity to collaborate with the two individuals above has inspired him to dedicate himself to fulfilling a vision that we believe can be the foundational stone of an enduring and meaningful portfolio of brands.
CO-FOUNDERS
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COLLABORATORS
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TEAM MATES
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